Every business needs to form a good strategy based on email marketing. Without a clear marketing vision and a reasonable overall company strategy, effective email marketing is impossible. And therefore, when initiating test mailings, you need to rely on such variables as the company’s ultimate goal, its message, and brand positioning.
For email marketing to be successful, its implementation must be carried out by a well-coordinated team of specialists: a marketer, designer, analyst, manager, and layout designer. In addition, it should organically fit into marketing campaigns, including work with contextual advertising in the field of SEO optimization, SMM, and participation in affiliate programs. Fortunately, you can Visit Website and take advantage of the universal platform for generating HTML emails. The free Drag-n-Drop Template Builder provides everything you need to create emails of different levels of complexity from scratch quickly.
Learn important data about email marketing effectiveness statistics below.
What is Email Marketing?
According to experts, email marketing is a tool for reaching people who use email in their daily lives for business or personal communication. Therefore, a user’s email can be considered part of email marketing. With the help of email, marketers contact their potential customers with certain information, which contains important details about the service or product and encourages the user to be interested in this product or service of a particular organization. In addition, the mailing list also allows for conducting mass surveys at a low cost of resources and time.
1. The Widespread Usage of Email
Email is in global use today. Email marketing stats 2022 points out that there are 4.3 billion email users worldwide. Moreover, this figure is expected to rise to 4.6 billion people in the next few years. Considering the email marketing statistics, businesses should not miss the opportunity to use the power of email marketing. Since companies operate in the modern world, where almost every person uses email, it is advisable to take advantage of this.
2. Billions of Emails Are Sent Daily
If you take a closer look at the b2b email marketing statistics, you can see that 333.2 billion email messages are sent daily today. Agree that the number is very high. But the most surprising is that this staggering figure will grow substantially by 2025 and be about 375 billion. So, rest assured that email marketing will continue to evolve shortly.
3. Email Delivers a Strong Return on Investment
The research on email marketing indicates that the ROI in email marketing is huge. Spending just a dollar on email marketing development, you can get $42 in return.
Use email marketing and benefit from effective mailing strategies!