E-commerce or e-commerce has seen exorbitant growth in recent months due to the intensification of major discount campaigns, coupled with the lockdown and social distancing we have had to implement to try and mitigate the spread of the coronavirus. Confidence in e-commerce has grown, and now more than ever it is essential to have an e-commerce platform for your business.
However, not all online stores that are launched are successful, and to a large extent, choosing the right eCommerce platform is an important step in starting your online business, as the services and tools they offer must be considered.
Choosing a good e-commerce platform is not always easy, and even some entrepreneurs who hired their own developers after a while choose a simpler and pre-configured platform that can offer more flexible options tailored to each type of company.
Today, we will not compare BigCommerce vs Shopify, but will just tell you what to look for when choosing an eCommerce platform.
5 Essential Keys an eCommerce Platform Should Have for Your Business
While many aspects of your eCommerce will depend on the vertical and goals you set for yourself when building it, there are certain keys that platforms need to offer you in order to provide you with a good service, making sure you choose the best option. These keys are:
- Responsive Design
It goes without saying that every day, more users access the Internet through their mobile devices, while a large number of consumers still prefer to search and shop through desktop browsers.
Your website must have a responsive design that can adapt to any screen, load quickly, and display images in full without disrupting the browsing data of Internet users from any screen, regardless of the device it is displayed on.
On the plus side, there are responsive design templates that will allow you to get your website up and running in less time and with less technical knowledge, but with the flexibility to edit its code if you need to.
- Ease of product management
Inventory can change very quickly, and an eCommerce platform should give you the ability to add, edit, or remove products, either one by one or in bulk upload, to streamline the process without interrupting customer service or your sales.
With these services, you can easily organize your assortment, including photos, descriptions and prices, so that consumers have the clear and necessary information at any time.
- Have different means of payment
While payment gateways are external platforms, a good eCommerce platform will ensure that you can easily integrate and register internally. Payment gateways simplify the entire collection process for both the consumer and the company.
We know that the more payment methods you include in your eCommerce, the higher your conversion rate will be.
- Variety of plans and prices
E-commerce that is just getting started is different from one that already has a high number of visits, a more complex assortment, and requires a lot more features. A great e-commerce platform should focus on growing your business and offer a variety of plans and pricing that adapt to the state of maturity of your business.
- Customer service in case of failures or doubts
Although incidents are not expected, it is almost impossible that doubts or problems do not arise during the creation or management of your e-commerce, so it becomes important to have a customer support team that can solve these problems with you at any time.
In addition to being able to access a FAQ section and general tips, a good platform for your e-commerce should have email or contact chat available at all times.
Our Shopify development company reminds you that you can always turn to us for help at any stage of developing your e-commerce store.