Brands and influencers work together to strategize marketing campaigns. In social media, which is now the new PR department, a brand will often hire an influencer to promote their product and vice versa. There are ways for both parties to work together to meet each other's goals. Here are some ways you can use these collaborations to your advantage:
Create a campaign and invite relevant influencers
An easy way to enter a collaboration is to create a campaign and invite relevant influencers. If you have an upcoming event or product launch, reach out to influencers in your industry who would be interested in what you are doing and work with them on a campaign beforehand. This will help increase their interest in the project, which will result in better posts.
Share your calendar on social media with potential influencers.
There are many ways for collaboration between brands and influencers. One way is to share your calendar with relevant influencers. This will help you determine when they're publishing their content and what they're publishing. It will also help you find out when they can work on a project together. For instance, if you know that influencers post once a week on Sundays, you only want them to promote your product once a month, and they have time on Sundays every other week.
Market your collaboration on social media
When it comes to marketing on social media, brands should be using influencer collaborations to their advantage. Brands notice that people are twice as likely to engage with content when they can see a human face. By adding a photo of a partnership between brands and influencers on the posts, they can generate more engagement from your followers.
Set up a call with potential collaborators
Before you move forward with collaboration, it's important to discuss. You want to make sure that everyone is on the same page and understands what they agree to. Brands and influencers should understand the goals to create the best content for your product or service. Be sure to set up a call with potential collaborators, so you can both discuss the project and come to an agreement about what you'll need from each other going forward.
Plan out how many posts you want from them (in terms of frequency and content)
It's essential to plan out how many posts you want from them (frequency and content). You'll want to decide if you need one post, three posts, or four posts. You should also determine the type of content they'll be posting. This will depend on the topic of your product. If your product is a shoe, they may post a picture of themselves in the shoe with a caption about what it's like. You can set deadlines for when you need it done and give feedback after they've posted.
Collaborating with influencers is a great way to promote your products. You can do it by creating a campaign and inviting relevant influencers, marketing your collaboration on social media, and setting up a call with potential collaborators.