“I've fallen, and I can't get up” is a famous quote from the US-based commercial from the late 1980s and early 1990s. The commercial was of a medical alarm and protection company named, Lifeline. And the product for which the commercial was made was a pendant-like gadget specially designed for disabled people and senior citizens. The pendant was a device that could connect to an audio receiving device and get themselves a dispatch service.
The purpose behind this invention was to help senior citizens who live alone or disabled people in case of emergency. People could activate that pendant and connect to an audio receiver to directly call a dispatch service for themselves with the help of this pendant. And to promote this product, a commercial was made in which actress Dorothy McHugh spoke the quote, “i ve fallen and i can t get up,” which became a very famous quote of that time.
The commercial contained an old lady, Mrs. Fletcher, who had fallen in her bathroom, and she activated the pendant to get help. A dispatcher identified her, and then the lady said, “I've fallen, and I can't get up,” to which the dispatcher told her that he was sending help for her. In the commercial, you can see Edith Fore playing the role of Mrs. Fletcher in the commercial.
The commercial became so popular that it started to appear on t-shirts, stand-up comedy, and even in novelty records. In the song “I Can't Watch This” by Alfred Mathew “Weird AI,” Yankovic, the sample of “I've fallen, and I can't get up,” was featured. The phrase was featured even in several TV shows like Roseanne, The Golden Girls, The Fresh Prince of Bel-Air, etc.
As mentioned earlier, the famous catchphrase “I've fallen, and I can't get up” was used in a commercial promoting the product owned by the company LifeCall. LifeCall is a US-based company that offers medical alerts and monitoring technology along with protection to its users. It provides numerous security solutions, personal emergency response, and healthcare facilities. The company provides several medical alerts and security products. The main objective of the company is to provide medical help to senior citizens and physically challenged people in case of a medical emergency.
Senior Citizens or physically challenged people who are living alone may encounter incidents when they require medical help but cannot reach the telephone. So, to help people in medical emergencies, LifeCall offers several products. Now, people are just a tap away from medical help. They can activate their device and ask for help. The dispatch service will get the message and send medical help to them quickly.
The company offers several features with its products like One-Touch Assistance, LifeLink Alerts, Continental Coverage, Customized Response, Water Resistant Enclosure, Personal/Medical on File, etc. So, we can say LifeCall is a company that is helping needy people to get medical help quickly by offering several medical alerts and monitoring products.