Do you remember the plot of the last story you watched? It may take some time for you to answer this question, but when asked about some episode of Tom and Jerry or any animated cartoons, you might answer it in a fraction of a second even though you last watched them years ago. Don't you think you can use a similar thing in animated explainer videos to make your business unique?
This is the charisma that animated explainer videos hold over traditional videos is prevailing in the market.
In today’s world, animated explainer videos give you the power to quickly deliver critical information to your audience and make a long-lasting impression on your customers. In addition, they are a great way to introduce audiences to your brand and new products or services.
But, many businesses are still out there that are yet to recognize the value of animated explainer videos.
Suppose you're one of the businesses unaware of the benefits of using animated explainer videos in your marketing strategy. Then this blog is bound to change your mind.
Here are six reasons that illustrate the unique value of animated explainer videos in marketing:
- Can Be Used For Any Niche
Traditionally not already existing video options can convey every industry. You might have the best product or services, but explaining them through a video becomes challenging. Likewise, an in-human studio might not be the best for every industry.
Suppose you are a brand that sells speakers. The normal video format might not be an exciting choice to convey the message to your audience, but animation can do wonders for you. Showing technical aspects of your product is easily possible with the help of animated content.
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One of the best use cases for animated explainer videos would be in the tech industry, where creating a normal explainer video may require much time and effort. Animated videos save time, and make sure to check your pockets. There’s a reason why 86% of businesses use video as a marketing tool to generate leads irrespective of industry or niche.
Animated videos can be used in several ways, from raising brand awareness or conveying your message to bringing some extra conversions. Irrespective of your niche or services, you can harness the most out of animated videos and keep your brand in the mind of people for a more extended period.
- Conversions Without Sounding Like Sales
Do you know what the best part about animated videos is? They don’t sound like a sales video even when your sole purpose of the video is centered around getting more sales and conversions.
In normal videos, it is either visuals or words, but in the animation, it is a crazy combination of the best visuals, high-quality audio, and to-the-point words. This connects the audience with your brand and helps them retain the message conveyed for a longer period.
- Entertaining And Effective Way Of Communicating
Animated explainer videos are powerful attention grabber that helps you make your message heard to the right audience the right way. Animation videos have the power to be super entertaining and eye-catching at the same time.
Even when watched on repeat, you hardly take your eyes off. The characters used for explanations are usually quite eye-catching and attractive as they keep the audience bound till the end and reduce the bounce rate. 76% of people reported that they would share the brand's video if they found it entertaining.
Try conveying a story bit by bit rather than monotonously explaining the whole script resulting in zero conversions when it comes to your brand. People love listening to stories, and when narrated with the right mix of explanatory visuals and perfect audio can set the whole internet on fire.
- Improved SEO Rankings
When you let your animated videos flaunt your website or social media channels, it can be a game-changer in terms of rankings with the correct use of video SEO.
People usually enjoy watching animations and end up watching the whole video. The algorithm keeps a record of the time spent by viewers on your video.
If more people are spending time and watching your video, it sends a signal to the algorithm that the content offered by a particular business is interesting. It, in turn, pushes your video to a wider range of audiences resulting in more conversions and better ranking on the web in your respective niche.
Not only this, adding animated explainer videos on your landing pages can help you get more traffic to your website. 92% of mobile users prefer sharing video content with others that can bring you to target customers and help you get more traffic on your website.
- Helps In Brand Awareness
Who doesn’t want people to recognize their brand and reach a wider audience? Selling the products or services is not the only goal brands aim for. The goal is to come up as the first name in your target audience's mind when they are talking about your niche.
Great animation is not only visual content that helps explain complicated information and pass the company’s message, but it also shows off your brand’s unique personality and brings communication with your target audience to a new level that makes it satisfying. Animated explainer videos can help you become the word of mouth term for your industry which in turn creates more awareness about your brand.
- Establishes Emotional Connection
Sometimes, things are better displayed in animations that we can't visualize through real explainer videos. Building an emotional connection with your customers is easily possible through animated video content and could be described more purely than usual.
People buy products from any brand only when they get attached to it. Animated explainer videos can help you build a long list of potential customers and keep them engaged through the digital explainer content.
We hope you must have realized the uniqueness of animated explainer videos for your business and will surely give it a try. Time has gone when companies fear taking risks and suffering losses. If you have not explored animated content yet, it’s the best time to plan your business's animated video marketing strategy.