The SEO industry is constantly changing, so it's important to find an SEO firm that will be able to keep up with the latest trends. SEO is crucial to the growth of your business. That means the importance of partnering with the right company cannot be overstated.
When hiring an SEO consulting firm, there are things you should consider before making a final decision. Have a look at these questions:
1) How long have they been in business?
Often, firms with a considerable amount of experience are the ones most fit to handle and react to the changing SEO landscape. They’ve been doing it year by year, so you can expect them to have extensive knowledge of various methods and strategies.
2) What does their portfolio look like?
You can tell whether or not an agency has the ability to rank your business by looking at the top results of some of their clients' websites before and after they worked with them. The best agencies will be able to show multiple examples that demonstrate notable improvements.
On average, it usually takes six months for significant changes in organic traffic rankings to occur, but certain factors may require more time than others. If an agency guarantees instant results or promises that your website will start showing up on Google's first page very quickly regardless of the industry, then you should be wary.
3) Do they specialise in certain industries?
Some agencies specialise in certain industries, such as law or medicine. It would probably be more beneficial to work with an agency that specialises in your specific industry and is familiar with the unique challenges and opportunities online marketing presents for companies like yours.
If you're not sure whether or not a potential SEO consulting company specialises in your particular industry, don't hesitate to ask them about their experiences working with businesses similar to yours.
4) Are they great at what they do? Ask for reviews!
There are many forums online where you can find reviews for different SEO agencies. If the agency is great at what they do, then there should be plenty of people or companies willing to rave about them. Otherwise, you can always reach out to one of their current clients and ask how things are going.
5) What pricing plans do they offer?
One of the most important things to consider when hiring an SEO consulting company is that they should be able to tailor their services to fit your specific needs and budget.
Some agencies offer a la carte pricing while others have fixed-rate packages that give you a certain level of access to their services. You should also find out what kind of results you can expect from each package so there are no surprises down the road.
6) Will they keep us updated on our project's progress?
Some agencies only provide monthly reports while others will update you more frequently if you need it. Make sure to ask them how often they plan on sending updates so there are no surprises and everyone stays in the loop.
Keeping track of your website's search engine rankings and how much traffic it's receiving is important, so don't be afraid to ask your agency about their reporting process and what kind of information they include in each update.
There are many factors to consider when looking for an SEO agency, such as experience, pricing packages offered and industry specialisation. Do your research and don’t hesitate to ask questions about their services and how their work would affect your business moving forward before making a final decision.