Most probably, it would be impossible to find a person who does not care for the security of their money and data. With the open access to social media, where people are able to learn everything about us and also get access to our most private data, their protection should be a top priority for everyone. Facial recognition systems are one of the possible measures taken to protect our mobile devices, but they also serve much more serious purposes, like detecting fraud, criminal acts, and personal security. How is face recognition used, and how can we ensure its reliability?
#1 Airport security
One of the most common uses of face recognition, which started being used long before we secured our mobile phones in this way, is the security control at airports. Passengers at the airports are under constant surveillance thanks to face recognition technology. Due to the number of people traveling every day, it would be impossible to track people under criminal investigation, or those illegally staying in a country, only trusting the security officer’s eyes and instinct.
#2 Mobile phones lock
It was Apple that used facial recognition to unlock the mobile phone or access the digital wallet. The use of facial and fingerprint technology in phones is used by almost all brands now, securing all the data we have on our mobile phones.
Mobile phones replaced PCs in many cases, which means decent security measures should definitely be taken to prevent unauthorised access. After all, not only photos are in danger but, most importantly, passwords and sensitive data, which, when in inappropriate hands, may cause lots of issues.
Some may raise a question about the reliability of face recognition used as a mobile phone lock, but thanks to the FRVT (Face Recognition Vendor Test), which evaluates system functioning, users don’t need to worry. FRVT evaluation participants ensure the users of the strength of the algorithm used in their systems.
#3 Social media
Social media users should be aware that their online presence can be exploited for various malicious purposes. It’s been quite common recently to receive messages from our friends asking us for money, right after a small talk about our real private issues. It’s really difficult to realise we’ve been talking to a stranger trying to cheat us.
Facial recognition used by social media may also have a more entertaining character, allowing us to automatically tag friends on the photos we upload, with 98% accuracy.
#4 Business and marketing
Facial recognition systems are used in various businesses, as well as in marketing and in advertising campaigns.
Shops used surveillance cameras together with facial recognition for the identification of potential shoplifters. Marketers can use facial recognition to scan faces of people who match their target audience measures, including gender, age, and ethnicity. Read more about algorithm accuracy to understand how to use facial recongition for the advantage of your business.
Sharon Howe is a creative person with diverse talents. She writes engaging articles for WonderWorldSpace.com, where she works as a content writer. Writing allows Sharon to inform and captivate readers. Additionally, Sharon pursues music as a hobby, which allows her to showcase her artistic abilities in another creative area.