We know how important social media is for getting the word out about your business and staying in touch with your customers. But it can be used for more than just making connections. On social media, you can also make money!
Don't be afraid to learn something new if you've never used social media for your business before. Even if you don't know much about technology, you can learn how to use social media platforms to make the most money for your small business. Here are some easy-to-do things your small business can do to make money on social media.
- Use Sponsored Posts to Make Money
Promoting the products or services of other businesses is one way your small business can make money through social media. This is known as “sponsored posting” and it’s a direct way to make money on social media. A brand will sponsor posts to show up on relevant pages, and when a user clicks on that ad, you get paid. This is a good way to make use of a large social media following.
Most social media sites have a way to set up sponsored posts. Twitter even has a direct link to sign up for their sponsored posts. Visit Sponsored Tweets to match your company with relevant topics and start earning money with each relevant tweet.
Amazon makes it simple to promote affiliate products through its Amazon Associate program. Amazon gives you a small percentage of each sale that comes from the link you share. Visit their website to learn more about how to join the Amazon Affiliate program.
- Get Paid to Write About Affiliate Products
Reviewing affiliate products on social media is another way to make money. Companies will pay for reviews from other businesses whose customers are similar to their own. For example, say you run a salon. A shampoo company might ask you to write a blog post about their newest product. They get their brand in front of new customers and you get paid.
One note of caution: the law says that all affiliates have to say who they are affiliated with. For more on this law, review FTC Affiliate Disclosure – Ultimate Guide. Not only is it the law, but it's also a good business practice that shows your followers you're being honest.
- Offer Your Own Goods or Services for Sale
You can also sell your own goods on social media platforms to make money for your small business. You can use your social media accounts to sell the goods and services of your business. Some social media platforms even let you use your social media accounts as online stores.
When you opt for advertising your own services and goods for sale, target a wide demographic audience. You can do this meticulously by installing a VPN like VeePN. VeePN lets you access audiences that are geo-restricted or if you live in an area that is geo-restricted to your target audience, VeePN will be of great help. Although Australia doesn’t have geo-restrictions but for a wider audience, you can install VPN for Australia.
- Get Paid to Share Your Knowledge
If you have a niche business or sell a service, then you can make money through YouTube. You’ll need to set up your videos to allow ads to show up and you’ll get paid based on the number of times those ads are viewed. More video views mean more ad views, which means more money.
How to Get Started
You already have a business to run, so setting up a social media model on top of that can seem like a lot. But you don't have to do everything at the same time. You can start with Facebook and then add other relevant social media platforms to your small business's social media presence. Why do we think Facebook is a good place to start? It's just a game of numbers. Currently, Facebook is the most popular amongst social media platforms, with approximately two billion reported users. In addition, Facebook is very easy to use. But in case facebook is inaccessible, you can depend on a VPN like VeePN to connect to audiences on facebook. Сheck reviews to make sure this is the best app choice for you!
The Key is to Keep Moving
Experts in social media say that the most important rule of business social media is to be active. This is true no matter how your small business uses social media. If the last thing you posted on your business's Facebook page was six months ago, people will lose interest. If you want to make money with social media, you need to keep getting followers.
Even the Smallest Bit Helps
In general, you won't make a lot of money through social media. But it's a cheap and easy way to bring in extra cash. And that's on top of all the less immediate benefits you get from connecting with your customers, making more people aware of your brand, and building relationships with other brands in related industries. If you're already on social media, why not use it to make some extra money?