As a marketer, you may have overheard employees discussing how email marketing is dead with the emergence of new technology. Many marketing departments have been concerned about it.
Well, I'm here to tell you that you don't need to be concerned since email marketing is still alive and well.
In fact, 40% of B2B marketers say email newsletters are the most important part of their content marketing strategy, and 73% of millennials prefer to communicate with firms via email.
This is because email marketing, unlike other marketing platforms, allows you to communicate with your customers on a regular basis. Email is the simplest and most efficient way to show your consumers that you value them, whether it's a simple “Thank you for being part of the newsletter team,” a cheerful “Welcome to the XYZ family,” or a heartfelt “Happy Birthday.”
Customers appreciate when a company treats them as individuals rather than a random number. Your emails should reflect that value, and the more value you supply, the more eagerly your target audience anticipates hearing from you.
Those new to the industry may be perplexed as to why email marketing is so popular among firms across a wide range of industries even though there are new emerging tools, but here are 6 reasons why email marketing is widely regarded as one of the most effective marketing channels.
Top Reasons Why Email Marketing Is Not Dead
- Personalized Content
Personalization is the most crucial element of email marketing since no one wants to receive an email that sounds like it was addressed to a group of individuals.
You may use email marketing to separate your customers into numerous lists based on their interests and send them highly focused content. Email is the best channel for delivering those personal-feeling emails, from subject lines that engage with your customers to photographs that resonate with your audience and valuable content that helps your audience. You can learn how to write personalized emails and connect with customers through emails by opting for an email marketing course.
- Generate Website Traffic
A mailing list is another effective approach to persuade visitors to visit your website. Customers don't visit our websites every day to read blog posts and other material, as much as we'd like to believe. You can, however, send modest reminders via email to let them know what they've been missing.
Why not send a summary of the most popular material from the previous week or month? If you're creating quality material, it should attract their attention and entice them to click on to satisfy their content needs. You can also automate your email marketing techniques and get things done quickly by making use if various email marketing tools that are available.
- Customer Retention and Engagement
If you have an email address on your list, it signifies the client has given permission for the brand to contact them. As a result, they anticipate hearing from you. You can engage customers and boost customer retention if you aren't overly pushy.
The (not so) key is to add value to every email you send — all it takes is one lousy, irrelevant email for a customer to unsubscribe before you can say, “Please buy from us.”
Consider your company from a customer's perspective; what do they require and desire? Product reviews and tutorials, interactive material, FAQs, and product recommendations are all common options.Keep in mind that the subject line is just as crucial as the body of the email.
Frequently, businesses spend hours crafting the perfect email only to have the entire campaign ruined by a terrible subject line, the element that is supposed to entice recipients to open the email.
Asking a question or piquing curiosity in another way is a great technique to start a subject line. If you can entice the receiver to open the email, you've just accomplished half of your task.
Bonus Read: Strategies To Start Email List From Scratch
- Get to Know What Works
You only have a small window of opportunity to get your customers to open your emails.They notice your email in their inbox and determine whether or not to open it based on the “From name” and subject line. A high open rate means your customers are familiar enough with your brand to want to hear from you at any time.
Then there's your click-through-rate (CTR), which gives you an estimate of how many people read your email and click on the links within it. The average click-through rate is around 7% across all industries.
After a customer has opened and read your email, your next goal should be to convince them to convert — that is, to execute the action that your email has requested. Your email conversion rates are a vital measure to track since they indicate how well your email's call-to-action performed.
- Brand Credibility
Eemails from unknown senders or emails with ambiguous subject lines can feel like spam. Feeling frustrated, customers often delete these emails.
If you use emojis some of them may like it but the other half might search for the unsubscribe link for the same email. You need to adapt your content to what your readers want. If you know your readers' interests and needs, your email will reach their inbox instead of the spam folder.
Creating a permission-based email list that includes checkboxes that users can use to subscribe to mailing lists ensures that customers know which emails they are signed up for and how often they receive emails from you.
- Improves SEO
Email marketing makes it simple to improve your SEO efforts. It's even one of the most undervalued SEO methods, in our opinion. Especially if you have a vast contact list.
As we've seen, email is a powerful tool for sharing content and driving quality traffic to your site. Among the advantages of email marketing is that it increases visitors, which improves search engine optimization. In spite of email marketing not directly impacting Google or Bing's algorithmic search rankings, it can help your domain gain more backlinks, which are important factors in SEO rankings.
In addition, high-quality email content can supplement your on-site content, leading to increased keyword density, high-value EAT content, and a higher CTR/CR.
Email marketing is one of the most significant and cost-effective methods of marketing your company. Many businesses use it to engage with clients and increase income. One thing is certain: email marketing is here to stay. So, that's why is critical for every marketer to understand how email marketing works.
You will study not only email marketing but also other facets of digital marketing if you pursue an MBA in Digital Marketing. It will help you learn how to create email lists, personalize emails, use them for SEO, etc.
With this, we have now reached the end of the blog. We hope that you will optimize email marketing in your next digital marketing strategy and also gain more revenue due to your email marketing efforts.