Pumping a lot of money into certain marketing campaigns in hope that you’ll see some results is not the way marketers do things these days. Sure, investing in the right campaigns and the right channels is still a must, but the part of hoping for great results has changed. Instead, now you’ll know whether the results are great or not by tracking those ads and understanding how well the audience is responding to them, leading to figuring out if any kinds of changes are necessary or if you’re on the right track with the campaign you’re created. Tracking and measuring vs. hoping… What do you think will win?
Luck is definitely on the site of tracking and measuring, although we could rightfully argue that luck has absolutely nothing to do with it, as you’ll be putting plenty of effort into completing all of this the right way. That’s because you’ll use the best ad tracking tool to get the most precise and measurable results and insights into the whole campaign. Using one of those tools is a must, and so is understanding how to choose the best one for you. Before all, do, realizing why ad tracking is even necessary is the main thing to do, so that’s the topic that we’ll cover here first, proceeding afterwards to the part of choosing the right tool.
Why Ad Tracking Is Necessary
Measuring the performance of your online advertising campaigns, i.e. ad tracking, is a huge part of leading your company towards success. Using digital channels and ads to build brand awareness, engage with your audience and increase your sales is a must, but doing so without really knowing if you’re succeeding in meeting those goals is certainly not the best idea. Measuring the success of the campaigns will lead you to checking if you’re meeting your goals, as well as to making any kinds of revisions necessary so as to actually meet those goals. Assessing the effectiveness of those campaigns, testing new ones and revising existing ones are all parts of the ad tracking process, and it leads to numerous benefits, some of which I’ll list below, making this strategy absolutely necessary for your business.
- You Get Better Audience Data
Getting relevant data about your target audience is an absolute must if you want to improve your strategies and create ones that will work. Missing out on valuable insights that can shape those campaigns and better them is what will happen if you don’t track those ads. The tracking process will provide you with data regarding their interests, their behaviors, motivations and much more. Using the data will lead to refining your messages and targeting, thus leading to an overall better success of your campaign.
- You Learn How To Customize Your Content
Not all customers will respond to the same messages and the same content. Customizing your content and sending those customized offers to your target users will increase engagement, as well as the number of sales you’ll ultimately make. Ad tracking will, of course, offer you the data you’ll need so as to properly customize the content and form better connections with your audience, aiming at turning the prospects into customers at one point in the process. Engagement rate will definitely decrease if you don’t use this data for content customization and optimization, and you don’t want that.
- And Thus Get More Qualified Leads
Gaining more qualified leads is a must for every single one of your campaigns. By building your ideal customer using the data you’ll get from ad tracking, you’ll certainly increase the number of qualified leads, i.e. people who will be much more receptive to your messages and your offers, resulting in you having much less work to do one they start sliding down your sales funnel. Knowing the characteristics of the people you want to target is certainly going to result in an increase in those qualified leads. Speaking of, you could get more useful ideas on how to increase the number of leads if you read this.
- And More Conversions
What could an increase in leads possibly lead to? A question that’s fairly easy to answer, especially if you have any kind of experience with online marketing strategies. Conversions. Converting at a higher rate will only be possible if the offer you’re making makes perfect sense to your potential customers. And, using the ad tracking data and insights will lead to creating an offer that does make sense and that people are highly unlikely to refuse. Furthermore, retargeting those people that have interacted with your brand but still haven’t taken action, which is another thing you’ll learn from ad tracking, can also lead to further conversion increases in the future, thus resulting in a higher ROI.
- You Get To Easily Optimize Your Campaigns
Optimizing your advertising campaigns is practically the main thing to do here. Making random changes and expecting the campaigns to be improved that way is not the best practice. While you may see some improvements from those random changes at one point, optimizing the campaigns is actually impossible without using the proper data received from the ad tracking process to further reshape your messages, make necessary adjustments to the ads and basically make them more engaging for your audience.
How To Choose A Great Tool
Tracking the ads is done through tools designed specifically with that purpose in mind – tools you’ll use to measure the performance of your existing campaigns, understand how to create new ones and basically get all the relevant insights you’ll need so as to improve the success of your advertising efforts. Choosing the perfect tool will require you not only to check the features it’s offering, but also to do your research on the providers, while checking what other clients have to say about the quality of the tools and about the reliability and trustworthiness of the providers. Comparing the prices will too help you make this choice, but remember that it should never be the number one factor in the choosing process.