Amateur entrepreneurs, who have just entered the digital market, often ask how to promote a business online. Well, the good thing is, in today’s ever-evolving and improving the industry, the answer is simply limitless! With the advent of social media platforms and virtual spaces, the outdated and inefficient methods of traditional advertising are a thing of the past.
Here, in the online world, customers and businesses alike can interact more easily and efficiently. In addition, most of these platforms are for free! So, don’t worry about spending and allocating too much budget for your marketing campaigns because, with the help of these charge-free digital platforms, you can advertise your products and services to a larger audience.
5 Free Advertising Sites
There are thousands of websites out there that promise free advertising and customer engagement for every company. However, only a select few are approved by search engine algorithms and are popular enough. So, instead of wasting your efforts on virtual spaces that generate no leads, here are some of the top free advertising websites that you can try:
- Facebook Messenger and Marketplace
With over 1.5 billion users and accounts worldwide, Facebook is among the most influential social media platforms. Whether you’re advertising on the Internet in Saskatoon or Toronto, you’ll always find an untapped source of customer profiles in this virtual space.
The best thing about it is that it offers a special separate feature that is exclusively for businesses, namely the Facebook Market and Shops. Similar to how you would set up a shop in the real world, these virtual pages act as your company’s lobby where customers can engage and interact with your content.
These pages allow faster communication and higher chances of generating organic traffic, as Facebook’s system efficiently localizes each store. This means that when a potential customer looks for a product, Facebook then provides the list of shops that are nearest to them.
They can also adjust the filter to look for the cheapest, most reviews, most visited, and more. Since its launching in 2010, Facebook Marketplace has continuously grown and as the pandemic started in 2020 its market reach and visitors have incrementally grown.
It also features pay-per-click or PPC ads that can temporarily boost your ads for a certain amount of time. The best thing about it is that it’s connected with Facebook’s Messenger app. This messaging platform allows you to better communicate with prospective customers. It also has the feature to send out pre-made answers to FAQs making it more efficient for businesses to respond to inquiries.
- Google My Business
Google is one of the most powerful search engines around the world. With 4.3 billion users visiting the site daily, failing to use its multiple platforms is a business misstep. And, one of the innovative platforms that they have created to help businesses connect with customers is their Google My Business directory, which lists down all the companies within the area and their basic contact information.
It’s also tethered with Google Maps and Google Search, so rest assured that the customers who’ll find your business will be those that are nearest and likely to avail of your services. So, if you’re asking how to promote business online, then Google’s directory is the answer for you. Plus, you can also promote your website for free by adding the link to your profile.
Boasting a reach of over 100 countries and 30 international sites, eBay is one of the OG websites where businesses can advertise for free. Since its conception in 1995, the company continues to stay as a relevant virtual space where customers and businesses can easily interact.
And, compared to other digital sites, eBay has a more interactive design for customers and user-friendly features for sellers. So, advertise on it, because since the internet’s birth, it has given answers to business owners who have been trying to figure out how to promote their business online.
Available in 60 countries and similar to the Craigslist design, Locanto is most useful for businesses that already have an existing loyal customer base. It’s also usually used by companies that are offering advertising classes, leisure activities, event tickets, and community-based services.
Although most of the posts are free, some of the businesses located in premier cities may be asked to pay a minimum fee. Nevertheless, if you’re looking for a digital space where you can promote your website for free, try Locanto and redirect traffic from there.
Perfect for small businesses and budding companies, Oodle is one of the largest ad-free platforms that allow you to connect your social media accounts and profiles on eBay, and Craigslist to name a few.
Powered by Facebook Marketplace, this platform provides the most versatility to business owners as it allows you to easily navigate through your business accounts on different online platforms.
It’s most useful for companies specializing in landscaping, storage, maintenance work, pet sitting and grooming, and other services. It also allows you to promote your website for free as you can link your various digital profiles to it.
Today’s digital market has provided businesses with an unprecedented amount of influence and reach among their customers like never before. Unlike traditional marketing, where you have to network with buyers and physically interact with them, you can save your money and resources by advertising your ads on websites that allow you to do it at no cost!
So, if you’re a budding business looking to break into the industry, or a well-established company aiming to generate more leads, visit these online platforms now and be exposed to a wider customer reach.