When it comes to marketing budgets, deciding how to spend your money can often be overwhelming. There are many products, services, strategies, and angles to consider. For marketers, however, the choice should be relatively simple: go where the people are. And for quite a while now, people have been consuming video content.
While most marketers usually have their video production outline and content plans in place, many still don't give enough time, attention, and budget to video content marketing. And if you're skimping on your video content budget, you're making a huge mistake.
This article will discuss why video is essential to any marketing campaign and why you can't afford to miss out on it.
Video content is king
Marketing with video content is a way for brands to increase their online presence. A video is usually posted on YouTube or another social network, though it can be uploaded as a webinar, course, live video, or even on your website.
In the right hands, video can be a powerful tool for brands to spread their messages in an easy-to-access way. In addition to B2C content strategies, it also works for B2B businesses.
It has become increasingly easier to make video content as it becomes more commonplace. In addition, there are many options available to marketers, so even businesses that lack traditional video recording or editing skills can find something to suit their needs. And if you are from NY, you have highly reputable New York video production companies to consult with.
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The three most important reasons for video content marketing are listed below.
- Video content works for conversions and ROI
Potential buyers can learn more about a product by watching video content. Video content is said to have helped marketers educate potential customers about products and services by about 94 percent.
With the visual element of video content, businesses can clearly explain how more products and services work in an engaging way. If your customers clearly understand what your product does and how it can help them, they will be more likely to buy it.
Your video's return on investment (ROI) will depend on several factors, such as the quality of the video and your content strategy. It is common to think that video production is time-consuming and expensive.
Despite this, plenty of technologies available make it possible to quickly create good videos without spending a lot of money. Smartphones are high-quality video recorders that we carry around in our pockets. You can also create engaging explainer videos at a low cost with software solutions like VideoScribe and Doodly. Producing your videos less means you'll get a better return on investment.
- Video is versatile
Video content can be used in a variety of ways by marketers. As a result, you can easily select the marketing method best suited to your business's needs. YouTube is an excellent place to start when creating videos, but many other options exist.
Snapchat, Facebook, Instagram, and YouTube all allow users to post disappearing stories. They’re easy to make, cost-effective, and allow you to speak directly to your target audience in an engaging way.
Facebook, YouTube, and Twitch have been helping businesses stream live content for years. It is possible to use live video effectively. The number of interactions between live streams and regular videos is six times higher than on Facebook.
Another option is video webinars, which allow you to interact directly with your potential customers. Answering customers' questions about your product can help you establish yourself as an industry authority.
Using video one-to-one is also possible. For example, a quick message can be sent to follow up on a purchase or inquiry quickly, which can improve customer service.
- Video is popular
As technology has made recording video easy for businesses, it has also made watching video content highly convenient for consumers.
You can rank your business on Google's first page by uploading videos targeting standard search terms. For many search terms, Google displays YouTube videos at the top of the page.
Video clips capture audiences' attention more effectively due to the combination of visuals and sound. When videos contain valuable and concise content, viewers are ready to listen. Rather than using text and images for marketing, businesses can use videos instead.
The likelihood of a consumer clicking on an online video ad is 27 times higher than that of a standard banner ad. To motivate audiences to take action, videos must have a hook, engaging content, and an end-of-the-video call-to-action.
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Ultimately, people want faster and easier ways to consume content, and video is unmatched in this space. Think about your personal preferences and experiences, and you'll realize just how pervasive this medium has become. So if you're serious about getting your message to the most people, you need to increase your video marketing budget immediately!